19min chapter

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E83: Understanding How the 2024 Election Impacts Business

Topline

CHAPTER

Authenticity in Political Communication

This chapter emphasizes the significance of authenticity in political communication, particularly through long-form content like podcasts, which fosters a genuine connection between candidates and voters. It explores the evolving dynamics of engagement in both politics and business, highlighting the need for targeted strategies as voter behavior shifts. The discussion also touches on the importance of consistent messaging and communication while adapting to competitive landscapes for effective audience building.

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