A client came to us and they were having a huge problem getting people into their vidios, like there their clipte rates were pretty good. So what we focused on, again, is this kind of thing i went through, was retention. If we get people to stay to the end, not only does that make communicate to the algratm that that video is valuable, but it creates a much higher percentage chance that they're going to actually subscribe. And when we with them, they had like 23 %, a average percentage, like that was their rolling average percentage view. I was around 23%. They couldn't rally get it higher than that. A, and in

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