032 | Global Brands are built by Bus Drivers: how managers should look after brands for the next generation | Part 1/2 with Julian Marsili, Global Drinks Brand Director (Copenhagen, DK)
MAFFEO DRINKS
00:00
Navigating Brand Expansion: The Importance of Core Identity
This chapter explores the strategy behind brand expansion and the challenges of shifting between different market demands. It stresses the significance of maintaining a strong core brand identity while advising against hasty diversification into unrelated sectors.
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