4min chapter

The Prof G Pod with Scott Galloway cover image

Future of Marketing: Part Two

The Prof G Pod with Scott Galloway

CHAPTER

Mastering Shopper Marketing and Digital Engagement

This chapter explores the complexities of shopper marketing, showcasing how businesses harness digital platforms like Amazon for targeted strategies. It highlights the role of social media in brand awareness and the importance of innovative ranking tactics while emphasizing the creation of engaging intellectual property.

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