Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
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The Strategy Canvas of an Industry
premium and low cost wines share the same basic shape, but at different altitudes of offering level. What customers typically want more of are those product and service features that the industry currently offers. To pursue both value and cost, you should resist the old logic of benchmarking competitors in the existing field. As you shift your strategic focus from current competition to alternatives and non-customers, you gain insight into how to redefine the problem the industry focuses on.
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