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3min chapter
Chobani CEO Hamdi Ulukaya’s “Anti-CEO Playbook”
ReThinking
The Power of Disidentification
For years, I had my mom's last scarf under my hat, and it was always there. That is such a striking example of what people in my field call disidentification. There's a huge belief that if you are not focused on maximizing profits, you're not going to be able to get successful. You don't have to leave the field of business to be good. Stay business and just bring roots to it,. And that is not against the profit. Bingo.
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