The Importance of Culture in Business

Culture is the decisions we make without thinking about them. So it's a non-conscious decisions. You're not sitting there thinking this becomes an unconscious decision that you're making. Right? And I think that the culture is really made up of all the unconscious decisions that everyone's making all the time. That's why it's so hard to copy. Because you can't suddenly go, hey, everybody start unconsciously making decisions just like they make the other way around. Yes. What's going to happen is next time you might not speak up and suddenly you've got an eventually it becomes part of this unconsciousness. Yeah. Hiring is the one you know, hiring and then,

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