The Importance of Community Management in Social Marketing

The biggest paradigm shift when we think about social marketing or just really all marketing is that for the longest time, we've used the phrase community management. You can't manage a community, but rather community participation. Realize that these people have something in common. It's joining in and just hanging out. And it feels again, this paradoxical, like, well, you mean, like it has to be work? No, it doesn't.