Unicorns, pricing and naming with Matt Hodges, Head of Product Marketing, Equals
Product Marketing Life
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Evaluating Opportunities: The Four P's Framework
This chapter explores the evaluation process for joining companies, emphasizing the significance of the product, the team, and market potential. It introduces the four P's of marketing—people, product, position, and profit—as a decision-making framework, showcasing experiences with companies like Equals. The discussion also addresses the challenges of pricing strategies and product naming, highlighting the importance of aligning product positioning with customer needs and perceptions.
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