B2B Marketing with Dave Gerhardt cover image

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

How to De-Anonymize Your Website Visit

De-anonymize the page visit doesn't even have to be a form fill or have they engaged third party that could be intent from a web content perspective. Bambora has a great tool as well, it can tell you based off of the visitors to your website what account do they think it's at? You're now aligning that every touch point that company receives is around the topic that we know or suspect they're interested in.

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