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35: Spreading the Word: How to Do Marketing on a Shoestring Budget

The Bootstrapped Founder

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How to Build a Community of People

A well executed social media strategy can out perform paper click ats significantly. You need to help your tribe grow stronger, and they will be an amplifier for your messages. Use the fact that you're selling to a niche audience to your advantage and become a leader in your tribe. Help your community members to learn and get ahead. This way, you'll end up with a never ending stream of eager customers who trust you and amplify your messages.

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