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The "Good Company is a Good Investment" Fallacy (EP.174)

The Rational Reminder Podcast

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The Key Challenge for Investors Is Choosing Which Companies to Invest In

The parma french five factor model suggestssthat it's not just price. There's company size relative price, profitability and growth in the book value of assets. The key is that good companies are only good investments if they trade at good prices. Investors are better off paying attention to expected returns rather than falling victim to extrapolation errors.

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