Kobe went public with his alter ego, the black mamba after winning the NBA Championship in 2009. What most don’t realize is that this alter ego was in the works since 2003. It was painstakingly crafted and iterated on with the help of a performance coach specializing in identity based performance. 

Today’s guest is the man that actually constructed the Black Mamba with Kobe. As a coach, he has helped thousands of athletes, leaders, and public figures get out of their own way to reach their potential. Todd Herman has logged over 17,896 hours of one-to-one coaching, and his courses, and training programs, and businesses have transformed the lives of over 2 million people, not just pro athletes. His book “The Alter Ego Effect” was a massive eye opener for me into how changing our perspective can change our life. 

In this episode, we learn how our imagination can be one of our greatest assets in improving our performance, the specifics of how Todd worked with Kobe to craft the black mamba, and what traits many of the high level athletes Todd has worked with share.

The Alter Ego Effect Book: https://amzn.to/49vrmFW

Website: https://toddherman.me/

Todd on YouTube: https://www.youtube.com/@todd_herman

Todd on Instagram: https://www.instagram.com/todd_herman/

Todd on Twitter: https://twitter.com/todd_herman

Todd on LInkedin: https://www.linkedin.com/in/toddherman1/

Joseph Campbell (The Power of Myth): https://www.youtube.com/watch?v=pE8ciMkayVM

Art in Background: http://www.leilahellergallery.com/exhibitions/diaz-hengst-cosmic-dance2

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0:00 Intro