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Paid, Made, Or Laid: How To Use The 8 Foundational Desires To Get Sales #102

Ecommerce Marketing School

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Top Brands in E-Commerce Right Now

Gloria Borger: I'm going to throw out a few hot brands in e-commerce right now and try to tie back their core value prop to some of these primary desires from the list. Homestead Candles, who's been just crushing it this year with Candles named after cities and other nostalgic things. Peloton? Very clearly to me, just looking at the list, they're hitting on one, six, and eight. That's being superior, winning, and keeping up with the Joneses, right?

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