How Baileys jumped category and grew 32%, with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London
On Strategy Showcase
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Bailey's' Growth Over the Past 5 Years
Bailey's has increased global volume sales by almost a million cases in the five years of the strategy. So that's a 32% increase in the brand. In 2019, we finally and at last surpassed our previous high, which was 2009. And so we really feel like now we're putting Bailey's back on the trajectory.
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