Lenny's Podcast: Product | Growth | Career cover image

Just evil enough: Subversive marketing strategies for startups | Alistair Croll (author, advisor, entrepreneur)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Subverting Marketing Norms

This chapter explores innovative and subversive marketing strategies for startups, emphasizing the need to challenge traditional methods. Through various case studies and personal experiences, the speakers illustrate how unconventional tactics can lead to significant growth and market engagement. The discussion encourages a blend of creativity, system awareness, and sometimes controversial approaches to successfully navigate the startup landscape.

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