Since US President Joe Biden endorsed Vice President Kamala Harris to take over as the next Democratic nominee, the US election campaign has been awash in memes.

Memes about coconut trees, weirdos, Brat and even intimate relationships with couches.  

But as both U.S. and Canadian political parties are learning, the power of the internet is a double edged sword that can energize campaigns or severely backfire. So when do memes work? Why do they fall flat? And what is the risk of trying to manifest the internet in real life? 

Rebecca Jennings is a senior correspondent at Vox covering internet culture, and Elamin Abdelmahmoud is an author and the host of CBC’s Commotion.