Is A.B. Test Really Cheap?

Houdi: If you've already built essentially the infrastructure to do A.B. Test relatively cheaply, then that means that you open the door to doing a lot more experimentation. So it's all about cost-benefit analysis, right? Houdi: You don't need to necessarily have a conjecture that you're going to significantly move the needle. The Experimentation Platform Group is how you enable cheap and easy experimentation.