
Recharging Eveready
The Morning Brief
00:00
What Do You Think of the Battery?
In 19 91, when he was working with te any as the senior marketing et ceteradi. We took a wis or recording in bombay, deli, madras and just stopped people on the roads to find out what they thought of everyody. The older consumers spoke very highly of everydy but youngsters who were then on to the workmen didn't speak at all of eachody. So we called our ad agencynd we told them he the positioning at that time was for your transistor ancestors, casatage, the battery that's best for the trancestor adia. But by that time, transestors were giving way to workmen, taperecorders
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