Introduction

In this episode of the PPC Essentials series, Brandon talks to Garret Cragun, who is the Director of Paid Media at Bateman Collective. They discuss Google Ads bids, including the target CPA bid strategy and common mistakes people make. They emphasize the importance of finding the right balance between cost per lead and revenue per lead, and making decisions based on business objectives. This is the seventh episode of the PPC Essentials series.

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