The "Will and Jada" Playbook
Trapital
00:00
Will and Jada - A Bifurcation of Content
When will and jada first rose to power, attention was easier to command. They thrived when an actor's name alone could sell movies. The rise of the inter net, video streaming and cord cutting ate into that back end revenue. Movies like seven pounds, concussion and collateral beauty could no longer rely on will smith's name to sell tickets.
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