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017: How a $2B Brand Used Community to Drive Growth with Jonathan Cronstedt — Part II

Ten Years In The Making

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The Two Moats That Exist in Tech Today

The walls that used to stop the commoditization of everything are collapsing. Amazon up until about seven years ago was owned by a recognizable name familiar, likely domestic brand. It's now just some dude in China who puts five consonants on something dumps it on Amazon and sells it for the margin. The only hedge you have against that is who knows you, who likes you and who trusts you.

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