How to Find Your Customer's Trust

After a few weeks of beating her head against the wall with tech companies, she got one team lead at a pretty big company to let her come into their shared office space and shadow him for the day. She spent about five hours figuring out how to plan the retreat. Then he referred her internally to two more teams where she did the same thing. And in a few weeks, she'll have 50 people using Woot bands to reset their circadian rhythms. That is a wedge doing something that people hate doing, something people will happily let you do - if you can find it.