There's never been any long-term study showing that calorie counting is an effective way to lose weight and maintain weight loss after the first few weeks. The whole calorie counting assumption means that it doesn't matter what format calorie is, it has the same effect in your body. We're all probably different. Your friends probably been told 2,500 calories is what he's allowed. My average is much lower. I'm an eye test at it. So everyone is an individual. And we need to move away from this one size fits all guidelines.

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