12min chapter

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Why too much choice is a bad thing

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CHAPTER

The Consequences of Choice Overload

This chapter explores the impact of having too much choice on decision-making, including decreased likelihood of making a choice, sub-optimal choices, and lower satisfaction with chosen options. It also discusses how choice overload can affect dating and relationships, leading to higher divorce rates, and examines the success of reducing choices in retirement savings and increasing enjoyment by limiting access to certain things.

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