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07: Spotify’s podcast bet
Spotify: A Product Story
The Product Development Approach to Content at Scale
The way we approached it was, ok, let's look at what is working in pot casting. How do we have a certain amount of shows that really do speak to the audience that's already there? And then how do we go and get pod casts that are big enough that are going to bring in new audiences to fied? Michello bama being an example of that, o bringing in a whole new audience on to the platform because people are so fascinated by what missus obonnel would do in a podcast.
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