275 - Growing a Business Through Content-Led Community | Optima Keynote
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Building a Solid Marketing Channel
The second piece is to build one solid marketing channel so that you can build an audience, and you can refine your narrative. My recommendation for everybody in this room is linked in. Tons of people use it. Your target customers are there, and it's a huge opportunity. So mmenta move down to that resrecommendation on inked in. And the goal is taking the insights that you're getting on the podcast rights to yu're interviewing your customers,. You're going to start to see patterns of t ok.
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