Alexa, tell us your origin story. What inspired you to pursue UX design as a career now? Let's see. I think that the moment that I knew that this is what I wanted to do was in a class at school at CCA and it was called Interactive One. And so energized that I would go home and continue working through the night on whatever it was I were working on. So there was a very, like a discovery phase for me, two projects. But one in particular was more personal. We went out and talked to people and that's scary, especially by yourself. Going through that is really, it can be very vulnerable. Then bringing all that back and