Crudio's Acquisition of Brand Crush

Crudio is expanding in really interesting ways you were just talking about retail media as this category, everything gets lumped into it. There's also players like Uber and things that are not exactly retailers but it's that same kind of vibe. You guys acquired Brand Crush in March for anyone who doesn't know it's a startup that manages experiential marketing in physical stores. I think it's a really interesting move for a company like Crudio that's been so focused on digital and the open web.