And the other thing iss that all the growth projections are based upon

current demand, demand to day ye andsomd as prices toh, we don't

know what true demand looks like. Says, right now we're all getting discounted. And it's very possible that demand will taper off as the true pricing structure e

starts to emerge.

Look, it creates so much value to have food brought to your house, i agreed. And because of that, i do believe it's going to be a huge market. But my intuition is that it's going to be one of those markets where it's always hard to make money. That grocery to begin

with, mily grosceries margins essentially non to mark it out.

Ride

sharing is so different, because it really is a two party platform. This is a three party platform, and that creates so much more inefficiency. But at the same time, young me, i think your instinct is like mine, which is something like this has to happen. It has to happen. It creates far too much value. And so to me, the most hipotential models are the ones, you know, uber example, where itis just one piece of a larger business model that is not just food delivery, but is ride sharing in many other things. And where you can have different parts of the business subsidize the food delivery piece, ou but as a stand alone. I

mean, yes, i think the other way, you might argue, and that might explain why durstis rush now. So once someone starts to invest, and you saw it in gru pup's number er, they were profitable for quite some time. Now, they have to have such high marketing spending, that, sure enough, they're losing money. But one argument might be, is that the cost that we're thinking about to day. So we're not only taking demand as given, which may or may not be right, we're also taking cost as given, which may or may not be right. So cost, i think that, of course, critically depends on economic of density. If i get it to a place where i can stop two times or three times on the same block, then those costs look very different. There are true network effects. They're true economies of density where costs go down. If,

in fact, you can have lots and lots of customers, that will be a more attractive platform. But what's the evidence in the grocery market? I mean, this has been going on in groceries for a long time, right? I mean, fresh direct and pepod have been doing it for at least ten plus years, right? I mean, the obvious difference though, between groceries and restaurant delivery is, with groceries, it's one to many. With restaurants, it's many to many. So you have to create efficiencies on the pickup and on the drop off side in order for it to really efishis way mon e, which

is much more complicad.