The Secret of the Fly Fishing Guide

A great secret has three components. Who it's for should be a relief; you don't need to know something that no one else knows. The second component is about superpowers: How the thing you know will dramatically improve the outcome your customer wants. Finally, the last component of a great secret is the reason it's a secret in the first place. People love sharing things that are counterintuitive and HR's secret was.