Marketing A Love Story | Brand storytelling to build genuine relationships
Storytelligent | Brand Storytelling with Bryce McNabb
00:00
Building Genuine Relationships in Marketing through Effective Communication
This chapter explores the idea of marketing as a relationship-building exercise, emphasizing genuine connections with audiences. It discusses the nuances of parasocial relationships and warns against ineffective communication styles that could jeopardize these fragile bonds.
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Transcript
