Meqa Smith, Founder of The Unforgettable Agency, joins host James Mackey for an unforgettable, philosophical, and at times heady discussion about talent attraction, talent engagement, talent retention, creating a company with a clear mission and value proposition, and a lot more!

Episode Chapters

00:19 Who is Meqa Smith?

04:01 The similarities between marketing and talent acquisition

05:45 How can companies optimize talent attraction

07:45 The human operating system

09:55 What every human needs

11:12 Understanding what you’re actually offering employees

14:24 How do you package up and promote jobs using the seeking system

17:25 A company needs a clear mission and value proposition infused into it’s talent acquisition messaging to candidates

21:45 Don’t make a job description a job ad

25:02 Create a brand that stands for something

26:40 The key to talent attraction is having a brand and mission people can buy in to

30:02 Tactical steps to changing your company’s mission and purpose to align with human needs

35:33 The similarities between recruitment and dating

39:50 Using a human voice in job descriptions

43:30 You need to have 3-5 distinct values you can operationalize

45:30 Wrap up

Thank you to our sponsor, SecureVision, for making this show possible!

Our host James Mackey

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Thanks for listening!

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