Nancy Duarte: Why storytelling is vital to entrepreneurship
Pattern Breakers
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The Rise and Fall, the Cathartic Release
I'm just curious if you can help folks understand what that was. I noticed that with story, the thing that makes us so attached to it is that rise and fall,. The dramatic arc, right? And then you get a cathartic release after a story is being told. You're using a story form to produce contrast so their brains can see the gap between what currently is and what could be in the future. Look, here's our current status quo, but just imagine and you paint a picture of what could be. Yeah. If you don't get those initial people who want to live in the future in franchised, yeah. It'll be too scary.
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