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Benchmark vs Benchmark
Marketing is a self examination of what are the things we hold to be true, and then what are the subset of those things that we can make a really loud marketing message about? That we were connigan to do anyway, but play to a mass of advantage for us. It's like the old saying, you either die a hero, or you live long enough to see yourself become the villain, right? Oh, and on that note, i won't disclose how mark announced the existence of the fund, but in the first sentence of the interview that he did announcing the fund, he literally said the sentence, i'm crossing over into the dark side. A ha ha, ha,