31. Future Proof: The power of innovation in driving brand growth.
Future Proof
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Introduction
Nicki Morley sits down with Shafik Saba, Global Lead for Front End Innovation at Halion. Future Proof is a marketing podcast from Kanter and side business school University of Oxford. In each episode we share insights to help brands navigate the ever-changing marketing landscape. We were recently chatting around his point of view on innovation for our new guide The Innovators Advantage.
Transcript
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