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5 Keys to a Successful Data-Driven Strategy in Banking

Banking Transformed with Jim Marous

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Segmentation - The Key to a Data Transformation Journey?

Segment has been doing this for 13 yearsa, we have a knowledge base of a hundred and 60 million plus and growing transaction strings. We're just outstanding world leaders in data cleansing and classifications. Af we can help itcan accelerate that time to r oi, that's a hard capability for institutions to really replicate in he house. And then the second, i would say, is our human touch. So just like i said as wes, we have human touch on the data and eyes on the data...and helping with the validation and governance of that.

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