The Power Play
People vs Algorithms
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Navigating the Media Landscape: Buzzfeed, Platforms, and Tech Evolution
The chapter delves into the impacts of platforms on publishers like BuzzFeed, focusing on media consumption shifts to TikTok. It humorously explores the evolution of Buzzfeed's optimization methods, comparing it to the advancement of programmatic advertising and imagining an ad tech version of 'The Wire'. The conversation highlights the challenges of transitioning into a tech company, emphasizing the importance of unique reporting and infrastructure in competing with established platforms.
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