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#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
The Pernicious Effect of Authority
I was flicking through a textbook on psychology experiments, and I came across this experiment back in the 60s. The psychologist did an experiment where he rang up hospitals to order Astra 10 for patients. But when they got to the medicine company Now there was the fake medicine astro 10 And it said in big letters Don't give anyone more than 10 milligrams Yet despite these two facts 95% of the nurses try to administer the fake drugdid someone step in and go Yeah, I'm guessing there was a there was someone you know hiding in a cupboard or something.Yeah that part but the So I thought yeah, this is brilliant relevant name for the company part of an Psychology
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