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C2E8 - Describing your clients' needs, struggles, and options (Value Proposition Design, part 4)

unbillable hours - a podcast about better professional services marketing

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Understanding Client Needs and Problem-Solving Strategies

This chapter delves into the essential process of identifying client challenges and goals, emphasizing the significance of effective questioning and structured problem-solving. It features practical examples related to the jobs-to-be-done framework and offers guidance on business case presentations and technology planning.

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