Using Customer Research to Drive Decisions

I wanted to take a little deeper into the customer research and what you're doing in terms of working with your technology team for this data kind of management. How that factors in the marketing strategy and planning and maybe is there an example of something that's worked really well, maybe something that you tried that didn't really work or just interested if you have, you know, kind of a real world example there. Yeah. So I would say we're underdeveloped on the customer research side and we are working very hard to become better developed on the data side. The last several years we've spent really working with technology to build out a snowflake data center where we could actually get into that data