Introduction

Coolness is not an image that can be bought or worn. True cool is an attitude that is projected from a person who is extremely comfortable in their own skin. No one is cooler than john mc arthurshe doesn't care if you think the suits he wears every sunday are old fashioned. He's unmoved by criticism of his sermons, content or length. Personal insults have no effect. We're going to tell this story like a play in three acts. And we also examine a different style, a vive, a group of cool preachers that pack auditoriums and go viral on utube using the latest in approved technique and style.