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The Successful Entrepreneur Formula w/ Salim Ismail | EP #47
Moonshots with Peter Diamandis
The Importance of Running Experiments
Jeff Holden was on my board at XPRIZE, and he was the chief product officer at Amazon. In fact, I think Amazon built a experimentation engine called Morpheus. It was like, they're running thousands of experiments. The only way your senior executives based on their intuition will go off and hunker down and come up with a strategy is to run tons of experiments.
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