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Predictions for 2025

eCommerce Fuel

CHAPTER

Evolving Offshoring Dynamics in E-Commerce

This chapter explores the transformation in offshoring and staffing models within the e-commerce sector, shifting from traditional approaches to more transparent, placement-focused strategies for hiring overseas talent. The speakers emphasize the benefits of geographical proximity and cultural understanding when managing teams, especially in senior roles, and touch upon financial implications tied to future tax policies and advertising costs. Additionally, they forecast the evolving landscape of digital marketing and the potential decline of Google's dominance due to advancements in AI and changing consumer behaviors.

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