User Identity Matching: How Platforms Do It, Limitations, and Does Extending Help Campaign Performance
Conversion Tracking Playbook
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Exploring User IDs and Device Limitations in E-Commerce
This chapter explores the complexities of user identity matching in e-commerce, emphasizing the limitations of device-based user IDs that hinder effective tracking. It contrasts this with platforms like Netflix that utilize login systems, highlighting the challenges faced in understanding user behavior across devices.
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