The rapid rise of specialty coffee in India
5THWAVE - The Business of Coffee and Hospitality
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The Growth of India's Coffee Market
Cappuccino is number one. Islates are number two. Overall, milk-based beverages are almost three quarters of the overall cafe sales. So what would be the typical price of a Cappuccino? So we sell it for a little bit more than $2. That's a huge price compared to the average Indian wage, no doubt. And so when you're talking about a country, the scale of India, even small changes there lead to massive, massive market opportunities.
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