292 - The End of the Billable Hour - With Tim Williams
The Futur with Chris Do
Reclaiming Pricing Power in Professional Services
This chapter examines the pressures sellers face in the professional services industry regarding cost disclosures and critiques the conventional billable hour model. It advocates for agencies to redefine their pricing strategies by understanding clients’ needs and presenting tiered pricing options. By encouraging a shift in mindset regarding service value and pricing models, the chapter suggests that adapting to new paradigms is essential for service-based businesses to thrive.
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