The Challenge of Building a Culture in Machine Learning

i think we shouldust things that are worth talking about on this in my viewor what what has been. Can you, galways, talk about what that has been like to build suredwe? And then one of the biggest challenges, which i think it might be great to have peyton trim in after i go in, is is the challenge of building a culture where we can solve that problem. So why don't i start on the first part of bout, sort of why, why? Where were we're fighting this battle? And then peyton could talk about how they're sort of winning it.