6min chapter

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AI agents - personalisation, productivity & performance with Adobe, ServiceNow and IBM

Uncensored CMO

CHAPTER

Navigating the AI Marketing Revolution

This chapter explores the rapid advancements in AI technology and their implications for marketers, highlighting the transition from deterministic to agentic AI. It emphasizes the importance of continuous learning, discusses AI agents in the Adobe Experience platform, and examines how businesses can personalize customer experiences through data-driven insights.

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