How COVID Grew During the Pandemic

I think there was a lot of things that went right, like I alluded to earlier. The timing was one thing I think COVID really worked in our favor. Dealing with those venues was great. They understood our growth. And then we politely said no at the beginning because it was too early for us and we would have fallen over if we'd just gone from being a few hundred independents to these big chains and grocery stores around the country. We wanted to do it properly. We're genuinely trying to change drinking culture and that's something that is really meaningful to me in a very personal level.